School of Commercial Director - 2020

Why go on a course:
- Sort out all the important knowledge of commercial work and supplement it with new relevant tools;
- Active practice, case studies, including your own;
- Use the chamber format of the event and talk with speakers about what is important to you;
- Get to know the commercial directors of companies from all over the country, find new friends, partners, and customers;
- Spend three awesome days in Moscow, immersed in the topic of sales, marketing, and profit, get a lot of insights and new ideas for business.

What will be discussed at the training at the "School of Commercial Director":

• Building a systematic marketing strategy to increase sales
• How to increase the efficiency of your lead generation system so that it brings many times more leads
• How to switch from transactional to expert sales and thereby significantly increase sales
• Key expert sales tools
• How to hire the best in the sales department
• How to interview a sales manager
• How to assess the potential of a sales manager
• How to build an effective motivation system in the sales department
• Material and intangiable motivation in the sales department
• How to work with receivables
• How to repay debts and not lose a client
• Receivables negotiation techniques
• How to handle incoming calls in order not to lose customers
• How to increase sales on incoming customer requests

The course is conducted by leading Russian experts in the field of sales, management and commercial activities: Timur Aslanov, Albert Tyutin, Elena Zhdanova, Sergei Losev, Dmitry Tkachenko.

The course is designed for experienced managers. It contains the personal experience and expert recommendations, real-world techniques, analysis of specific examples and cases, tools and technologies for implementation. And, of course, the answers to the participants' questions.