World of child's goods & services - 2006

Workshop

Дата публикации 21 декабря 2005 года.

Program of Forum:

On March, 2nd, 2006, Thursday.

10:30 - 13:00
Market of the children's goods of St.-Petersburg: statistics, basic tendencies, opinions and comments:

• Statistics of development of the market of the children's goods and services of St.-Petersburg (results of researches)
• What future has in store: basic tendencies in the field of manufacture, sales and consumption of the goods and services for children
• Analysis of existing market opportunities for manufactures and sales of nurseries in the market of St.-Petersburg and Northwest of Russian Federation

13:00 - 14:30
Lunch, exhibition visiting

14:30 - 17:00
What does the modern child want?

• The basic changes in consciousness and behaviour of children: results of researches and supervision. Results of interrogations of young consumers: from the smallest up to teenagers
• Examples of successful decisions in the field of manufacture and sales of the children's goods on the basis of children's behavior
• Secrets of successful brands in the market of the children's goods and services

On March, 3rd, 2006, Friday.

10:30 - 13:00
What are the best strategies for manufacturer and the supplier of the children's goods? The basic directions and methods of sales promotion in retail trade

• Suppliers and retail collaboration
• Channels of distribution: whether the wholesaler is necessary?
• Effective work in a chain "manufacturer-wholesaler-retail"
• Organization of work with shops and retail networks
• Successful merchandise of the children's goods: the general approaches and concrete examples
• Organization and carrying out of joint actions with retail trade for buyers

13:00 - 14:30
Lunch, exhibition visiting

14:30 - 17:00
How to increase sales in shop of the children's goods by 50 %?

• What format of children's shop to choose: separate shops against shops in shopping centers (statistics, facts)
• Rules and examples of creation "a unique and remembered image of children's shop: from show-windows to internal interiors How to make a holiday every day in children's shop?
• Daily work with the goods and costs in a trading hall of children's shop
• Service for children and their parents: work with various psychological types of buyers
• Customer loyalty: ideas and approaches